Singer Jessica Simpson recently surprised seven girls who are students at Father’s H.A.R.B.O.R Academy in Jacksonville, FL on The Oprah Winfrey Show. The girls’ teacher wrote into Oprah that some of the girls were unable to afford attire to wear for the prom this year. Simpson surprised the girls with a visit, and outfitted them head to toe for the prom, as well as providing them with a whole new wardrobe from her Jessica Simpson Collection.
This is such a great story, but as a PR person, I smell some publicity behind Simpson’s actions. It was great that she was able to make these seven girls happy and outfit them for the prom as well as providing them with a whole new wardrobe, but was the hidden agenda to gain publicity for herself and her collection? Being on The Oprah Winfrey Show is a great platform to gain publicity, and with Simpson making a positive gesture by helping these girls out, it looks like a win win situation for Simpson and her collection. Do you think Simpson genuinely got involved to help the girls out, or did her PR person set this up for her to gain positive publicity?
Jessica Simpson's philanthropy is 100% an effort to push out publicity for her line. I don't think it is a bad thing whatsoever, because at the end of the day, she is a company and needs to stay relevant. Her publicist picked a good cause too, because it fits in well with Jessica's collection, and I recently heard that she is getting into prom dress designing!
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